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Lori Fogle, Financial Copywriter

You help people get their financial life right. 


I help you with the words you need to write to turn cold leads into more clients.


You can reach me here: Lori@Loriafogle.com

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Creating Signage for The Chauncey— A New High Rise Mixed Use…

CASE STUDY: The Process of Getting to the Signage Solution Even facing some challenges, there was confidence in the ability to deliver. In part because the building owner is someone they’ve partnered with previously and knew they could work well together. Everyone involved was focused on the end-user and that made for “one of the most smoothly run projects I’ve seen in my 20 years,” Carlson said. Rohrbach commented "Bryce and the team's responsiveness is a great asset. When options are required we were pr

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Why Your Marketing Results May Not Matter

When looking at your marketing efforts, the main focus is probably on the results that were achieved. Maybe that sounds obvious. After all, that’s how ROI is proven, right? Because you’ve learned that it’s more than just working hard, it’s the results that are achieved… If you are a marketer or work with a marketing agency, you have probably cranked out many blog posts, offers and emails over the years. And you feel pretty good about the work that has been done. But maybe… just maybe… your bus

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76% of Clients Would Switch Financial Professionals for This Reason

[This is a writing sample. The content of this blog post is intended for financial professional use only. Not for use with the general public.] There's plenty of information regarding retirement planning and financial matters available to consumers today. With convenient access to so many different topics and multiple perspectives, consumers can thoroughly educate themselves. However, as with any topic, the information and the knowledge might be there — but clients will only stick around if you help them apply this knowledge. For instance, consider all the information and options available to someone who wants to get in the best shape

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Why More Women Should Become Financial Advisors

[This is a writing sample. The content of this blog post is intended for financial professional use only. Not for use with the general public.] My daughter will soon be graduating high school and is in that stage of life where she’s puzzling over which career path to take. Being in the financial services industry, I asked if she’d considered becoming a financial advisor. Her response?

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Why You Aren't Selling More IUL (And What You Can Do About It)

[This is a writing sample. The content of this blog post is intended for financial professional use only. Not for use with the general public.] Savvy financial professionals know it’s not easy to sell something “invisible” like an idea. It’s very different than selling a physical product. You’ve probably seen a lot of great sales concepts rolled out by insurance carriers and marketing organizations, but how many worked in a real-world setting? Your prospective clients say to you— "Sounds good, but I just don’t know." They may be interested, but they aren’t buying. More than likely, they're missing something tangible, something crystal

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7 Questions to Ask Before Hiring a Marketing Agency

Does marketing keep getting pushed to the bottom of you to-do list? A lot of businesses face this when busy doing the work that pays the bills. If you’re at that point and looking for a partner to help you continue to grow your client base and your revenue— it might be time to consider hiring a marketing agency. However, not all marketing agencies are created equal. Before you invest your capital and time in a marketing agency, there are a few questions to consider. Do they understand your uni

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New Ways to Approach Retirement | Kicking Off A New Venture As A Senior

Submitted by Bradford Financial Center on December 14th, 2018 Here’s why retirement is a great time to get your business off the ground. A lot of seniors are exploring their true passions as their full-time careers draw to a close. Eagerly stepping into the second act of their lives, they’re finding fulfilling work while in retirement. If you, too, want to challenge yourself, have a flexible schedule, and do something you love while bringing in some extra retirement income, consider starting

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5 Pieces of Content that Will Have Prospects Clamoring for Your Offer

Your prospect is moving down the sales funnel and has slid past Awareness to the Consideration stage. The potential buyer has identified their problem and is researching ways to solve it. So what can you do to help a prospect in the Consideration stage make it to the Decision stage and eager to purchase your product or service? Join the Conversation Going on in Their Head At this point, the person you want to speak to is teetering on the edge: To Buy or Not to Buy. They’ve made themselves vul

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