It's All About the Story … According to Our Brains
[This is a writing sample. This blog post is intended for financial professional use only. Not to be used with the public.] Let me tell you a story... Good storytelling grabs your attention, draws you in, and compels you to read more. What you might not know is WHY storytelling works so well, and how telling a story in the right way can help you convert more prospects to clients during your sales process. It's one that takes us on a compelling journey -- where we experience emotions like we're actually part of the story. Take reality competition shows. When I sit down to watch one, whether it’s MasterChef or The V